Our goal as a farm and Olive Oil producers is to offer to our customers the best olive oil to the best relation quality price.
For us the sentence "more than an extra virgin olive oil" pretends to be something more than a made sentence. Twenty years ago the extra virgin olive oils were unknown to the people.
Currently everybody knows something about them, although many people do not know exactly what is the difference between an "extra virgin" of an olive oil simply labelled as olive oil.
Although the category "Extra Virgin" only represents those olive oils of the highest quality, we believe that the category has been shortened, since nowadays are produced olive oils with higher levels of quality than those stipulated in the extra virgin legislation.
- To be extra virgin olive oil, the acidity level must be less than 0,8º. The acidity of our olive oils are around 0.1 and 0,3º. (See analysis reports).
- To be extra virgin olive, they must not have defects of taste and smell, and in a tasting panel, half of the tasters should consider that the olive oil has fruity flavors and smells. In our point of view, this criterion is a bit "soft", even more when it is the subject which most can appreciate the consumer.
Another guarantee of the quality of our extra virgin olive oils are the awards obtained over the years (Ministry of Agriculture, Expoliva, Olive Japan). You can have a look at them here. (See awards).
Some companies that produce high qualitiy extra virgin olive oils, try to differentiate their olive oils of the rest of extra virgin olive oils by using very cared and personalized bottles and tins but it increase a lot the final price.
Our idea is to offer our high quality extra virgin olive oils at an affordable price for their use for everything, offering them in non expensive packagings and that allows to the consumer to appreciate the quality of an extra virgin olive oil by its flavor and aroma, instead by a cared packaging. (See packaging and pricing)
Little by little, the answer of our customers confirm us that our approach, although complicated, is not wrong or unreasonable.